In this episode, Ashley Owens interviews...
Jason Milbrandt, an air force veteran, sales executive and a franchise consulting and development expert as they discuss how to match business owners with their Franportunity through defining their mission, values and goals. Jason will also be sharing with us how networking plays an important role in achieving one’s success.
He is the owner and founder of Franchise 123 and owns a number of franchises himself like BirthdayPak and Money Mailer (gotta practice what you preach). He helps in leading, building, growing sales and client management teams for both large corporate and smaller entrepreneurial businesses.
He’s got years of experience from being in the air force since high school and at the same time started to build interest in sales while serving, to buying a restaurant at the age of 21, to selling that restaurant and getting into the corporate world to run a few banks like Bank of America and finally found what he loves doing and that’s helping business owners achieve their values and goals by buying franchise companies.
The key to knowing which franchise best fits is to find out what makes the person tick and which business aligns to his/her goals and values . Jason dives deeper into his clients thoughts and finds out what kind of franchise best fits their mission, he asks questions and then they test it.
Here are questions to keep in mind when making a franchise according to Jason.
Do I want employees? How many employees do I need?
Which industry do I want to be in? For example, Do I want to work in a retail space?
How much money do I have? Is it enough to make an investment and how much money am I willing to put upfront?
How do I want to succeed from this franchise?
Do I want it passed down to my children and run for 5, 10 or 15 years?
After answering these questions, you might have a clearer view of what your goals and mission are and will probably be ready to venture to the whole new world of franchising.
One franchise he owns is BirthdayPak. This franchise does not only come in gift cards (and there are eight of them!) but also what's interesting is that they only cater to women who are celebrating their birthdays. What they do is simply show up and hand over a personalized birthday card with eight gift cards inside to the birthday celebrant. This is by far the coolest and most exciting innovation in print and digital marketing designed for businesses such as restaurants, day-spas, salons and fitness to name a few.
As a sales executive, he also shared with us some tips on how to make the most of a networking event.
Do one on one - walk the room and talk to people
Engage - be involved and get connected. If you’re there at 6:59 and leave at 8:01 nothing’s gonna happen to you, so the key is to go and beyond
Volunteer - volunteer to do some work for them like maybe post their event on Facebook and what not. The more involved you are the more people you know and the deeper your connections become.
According to Jason, what people do worst in networking events is their approach, some can be very upfront in talking about what services they offer and how the question, “How can I help you?” can sound bad in other people’s ears. He doesn’t judge them but instead approaches and helps them help themselves as far as networking is concerned . He tries to understand where they’re coming from and gives them valuable advice.
As an air force veteran, he cares so much for the people. He stays connected with his clients, make them feel good about their connection with him and they always remember. He believes that as long as he’s doing the right thing to the right people, good things happen.
Jason’s inspiration is his father and how he worked so hard to provide for them despite all the struggles in life. What I love about him is his ability to look at the world differently (there’s just so much love and sincerity in this man). He doesn’t look at the world as a glass half empty or half full but instead looks at it as a glass overflowing. He believes that there's greatness in everyone, so if he can help them get that out, it definitely gives him the fulfillment to sleep at night.
So if you’re considering of owning a business franchise and not sure where to begin, give them a visit on their website at http://fran123.com/.
Also check him out on:
Facebook - https://b-m.facebook.com/Franchise123/
For more information about this show and this episode, visit ashleyassists.com
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LinkedIn - https://www.linkedin.com/in/ashowens/